Concordia University, Chicago
  • 14-Mar-2018 to 02-Jul-2018 (CST)
  • Marketing
  • River Forest, IL, USA
  • Full Time

Responsibilities/Duties: Reporting to the Assistant Vice President of Communications & Marketing and collaborating with the Senior Vice President for Enrollment & Marketing, this position is integral to the University's overall strategic marketing and recruitment initiatives. The Director of Digital Content is responsible for the development of the University's website, intranet, mobile and social media strategy. This individual works in a hands-on capacity to develop, build and maintain content on the primary University website in coordination with web content managers. Successful management and use of Search Engine Optimization and Google Analytics is essential to this position. An understanding of digital marketing and advertising will provide a basis for managing the University's internal/external web presence and development of new marketing opportunities. As a member of the University Communications and Marketing Services team, this individual collaborates in all department activities and provides ongoing technical guidance and communications support to achieve departmental, strategic enrollment and University goals.

 

Skill Sets:

  • Demonstrated working knowledge of web management and design concepts as evidenced by creation of website content and special web projects.
  • Experience working with content management systems. Understanding of supporting application platforms and software and related issues.
  • Understanding of and hands-on experience managing social media in an organizational marketing communications context.
  • Web analytics experience, including Search Engine Optimization (SEO) development and use of related tools including Google Analytics. Ability to analyze and make recommendations from resulting data.
  • Ability to develop and execute web communications strategies that balance substantive content, visually appealing design, high levels of usability, and integrated technologies.
  • Ability to react quickly to rapidly evolving technology, software and electronic communication platforms.
  • Ability to initiate ideas, develop concepts, review website management and design process and ensure professional standards and high quality in all communications.
  • Ability to manage multiple projects and assignments with excellent organization, planning and attention to details in collaboration with others.
  • Ability to work in a fast-paced environment. Ability to prioritize and to consistently meet deadlines is essential.
  • Outstanding written and verbal communication, interpersonal, analysis and problem-solving skills. Strong demonstrated familiarity with AP style and writing for search engine optimization.
  • Ability to prioritize projects and work both independently and in team settings.
  • Demonstrated attention to detail and commitment to accuracy.
  • Demonstrated commitment to learning and continuous improvement.

 

Minimum Experience Required: Minimum 3-5 years' in marketing/communications related to websites, electronic communication and social media. Work experience in higher education preferred.

 

Education Requirements: Bachelor's degree in marketing, communications, computer science, website development or related discipline.

Concordia University, Chicago
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